About Juma Ahli

25+Years
Experience

About Us

About Juma Ahli

Through our subsidiary Juma Ahli, Neweast Group proudly serves as the exclusive representative of NEXTAR, a BAIC manufactured heavy truck brand, in Saudi Arabia. Focused on providing robust and reliable transport solutions, Juma Ahli ensures that businesses have access to trucks engineered for durability, safety, and cost efficient performance. Supported by our 3S facilities, customers benefit from comprehensive sales, service, and spare parts support, while flexible financing options make fleet expansion seamless. With Juma Ahli and NEXTAR, companies gain advanced heavy-duty vehicles that combine strength, fuel efficiency, and long term value for Saudi Arabia’s demanding transport sector.

HISTORY

Our Journey Through Time

Oct

Oct 28, 2021

COMPANY FOUNDATION

BAIC Heavy Duty Trucks Co., Ltd. was established on October 29, 2021. As a subsidiary of BAIC Group, BAIC Trucks operates on equal footing with Foton Motor, with independent procurement, R&D, manufacturing, sales, and financing. Its product brand, NEXTAR, is designed to deliver high-quality trucks at cost-efficient approaches, with a target of reaching 100,000 units in sales by 2033. To achieve this mission, BAIC Trucks leverages lean management, management innovation, and digital technology to implement its business strategy of higher quality at lower cost.

Our Mission

To deliver dependable, technologically advanced heavy-duty trucks that drive Saudi industries forward supported by exceptional service and customer-centric solutions.

Our Vision

To be the preferred heavy-duty truck brand in Saudi Arabia, recognized for unmatched value, robust performance, and an unwavering commitment to our customers’ success.

Our Values

At NEXTAR, our values guide every decision and action

• Reliability: Every truck we deliver is engineered to keep businesses moving with confidence and continuity.

• Customer Focus: We design solutions around operational needs, helping customers achieve greater productivity and long-term success.

• Innovation: Advanced technology, smarter engineering, and efficiency-driven performance are at the heart of everything we do.

• Integrity: We honor commitments, maintain transparency, and operate with honesty in all partnerships.

• Collaboration: We grow together with our customers, teams, and the Kingdom, contributing to a prosperous future under Vision 2030.