Neweast experience
About Neweast Group
About New East
Driven by Excellence in Automotive Spare Parts Since 1992
Since its establishment in 1992, Neweast Group has been a pioneering force in the automotive spare parts industry. Headquartered in Dubai, the company has built its reputation on integrity, reliability, and a steadfast commitment to customer satisfaction. Over the decades, Neweast has evolved from a regional trading firm into one of the most trusted names in the automotive industry, serving a wide network of workshops, fleets, dealerships, and traders across the MENA region and beyond. Our success stems from a combination of innovation, strategic vision, and an enduring dedication to our people and partners. With a deep understanding of the automotive market’s ever changing needs, we continuously strive to deliver excellence in every product and service we offer.
Commitment, Innovation, and the Road Ahead
Commitment, Innovation, and the Road Ahead
01
Ahmed Juma Ahli, Group CEO
As NEXTAR marks a new chapter in Neweast Group’s strategic growth, we are proud to support Saudi Arabia’s expanding transportation sector with heavy-duty solutions that enhance logistics, empower businesses, and contribute to the Kingdom’s Vision 2030 development goals. Our journey over the past three decades has been driven by consistency, innovation, and strong partnerships, values that continue to guide us today as we elevate our presence in the market through advanced facilities, exceptional service, and products engineered for long-term value. With NEXTAR, we are not only delivering trucks; we are strengthening the backbone of industry and driving forward with our customers toward a future of reliability, progress, and shared success.
02
Mr. Rashad Bahssali – General Manager
NEXTAR enters the Saudi market with a clear mission: to deliver dependable fleet solutions backed by trusted service and an expert team that understands the real needs of local industries. With our 3S facility in Jeddah and strategic expansion plans, we are committed to providing full support throughout the vehicle lifecycle, from tailored sales consultations to certified maintenance and genuine spare parts availability, ensuring maximum uptime and operational efficiency for every customer. This is only the beginning of our journey, and as we grow across the Kingdom, we will continue to build partnerships based on transparency, dedication, and service excellence, positioning NEXTAR as a leading choice for businesses shaping the future of transportation.
01
Our Mission & Vision
Our Mission: Together we are building more than a business, we are building trust. Our mission is to continue being the most dependable name in automotive spare parts, providing high-quality products and outstanding service to customers around the world.
Our Vision: To be the most trusted and customer centric distributor of automotive solutions, recognized for our reliability, innovation, and contribution to the international automotive industry. We aspire to drive our partners’ success by offering integrated, end to end solutions that promote growth, sustainability, and long-term value.
02
Powering Global Progress with Precision and Innovation2
At New East, we drive innovation and precision across industries, empowering global growth and progress.
03
HISTORY OF NEWEAST
Neweast is a leading exporter, distributor, and trader of spare parts solutions, proudly serving customers across the Middle East, Africa, and international markets. Since our establishment in 1992, we have earned a reputation as one of the region’s most trusted names in the automotive industry.
Our extensive portfolio includes engine parts, transmission, braking, and suspension components, in addition to lubricants, batteries, bearings, belts, tires, and comprehensive vehicle trading services.
With our upcoming world class headquarters and warehouse facility, 11 branches across 6 countries, a network of 7,000+ clients in 60+ countries, and a dedicated workforce of over 1,000 professionals, Neweast ensures seamless domestic and international operations every day.
Our extensive portfolio includes engine parts, transmission, braking, and suspension components, in addition to lubricants, batteries, bearings, belts, tires, and comprehensive vehicle trading services.
As the industry advances, Neweast remains at the forefront strengthening relationships, expanding product offerings, and setting new benchmarks in customer care. For us, it’s not just about automotive; it’s about people, partnerships, and a shared commitment to progress.