About Neweast Group

Driven by Excellence in Automotive Spare Parts Since 1992

Towards Excellence in Automotive and Truck Spare Parts. Since its establishment in 1992, Neweast Group has been, and continues to be, a leading force in the automotive and truck spare parts trade. Headquartered in Dubai, the company has built its reputation on integrity, reliability, and an unwavering commitment to achieving customer satisfaction.

Over the decades, Neweast has evolved from a regional trading company into one of the most trusted names in the automotive and truck sector, serving an extensive network of workshops, fleets, agencies, and traders across the Middle East and North Africa region and beyond.

Our success stems from a combination of innovation, strategic vision, and continuous dedication to our people and partners. With a deep understanding of the constantly changing needs of the automotive and truck market, we always strive for excellence in every product and service we provide.

Read More About Neweast Group

About Neweast | Neweast General Trading

Commitment, Innovation, and the Road Ahead

Ahmad Juma Ahli - Chairman and Group CEO

With the launch of NEXTAR as a new chapter in Neweast Group's strategic growth, we are proud to support Saudi Arabia's growing transport sector by supplying advanced heavy-duty trucks that enhance logistics efficiency, support business continuity, and contribute to the Kingdom's Vision 2030 development goals. Over the past three decades, our journey has been driven by consistency, innovation, and strong partnerships, values that continue to guide us as we strengthen our market presence through state-of-the-art facilities, exceptional customer service, and products designed to deliver long-term value. With NEXTAR, we do more than supply heavy-duty trucks; we strengthen the backbone of road transport, moving forward alongside our customers toward a future of reliability, progress, and shared success.

Bader Abdullah Alshehri - CEO KSA

At Neweast, we believe that the future of heavy-duty trucks in the Kingdom of Saudi Arabia is built on innovation, reliability, efficiency, sustainable performance, and a deep understanding of our customers' needs. Our vision is to become a leading name in the transport and logistics sector by supplying world-class heavy-duty trucks that combine advanced technology, durability, safety, and operational efficiency. As the Kingdom of Saudi Arabia continues its transformation under Vision 2030, we are committed to supporting the Kingdom's economic growth by supplying reliable heavy-duty trucks that enable businesses, strengthen supply chains, and support national development projects. As an authorized executive distributor, we are dedicated not only to supplying high-quality heavy-duty trucks, but also to building long-term partnerships founded on trust, exceptional service, and reliable after-sales support. We believe our success begins with the success of our customers. We aspire to raise market standards through a customer-focused approach, continuous improvement, and the delivery of lasting value. We also strive to build a strong and trusted brand that reflects the Kingdom of Saudi Arabia's ambition, strength, and aspirations for the future.

Rashad Bahssali – General Manager

At NEXTAR, our commitment is to supply dependable heavy-duty trucks that support commercial fleets and meet the real-world needs of businesses across the Kingdom of Saudi Arabia. We are dedicated to providing reliable heavy-duty trucks backed by extensive technical expertise in the Saudi market, responsive service, and a consistent supply of genuine spare parts to ensure dependable performance on the road. From our headquarters in Riyadh, we are building a strong foundation based on mutual trust, operational excellence, and long-term partnerships. Our approach begins with understanding our customers' needs and supporting them in maintaining business continuity and productivity every step of the way. As we continue to grow, our priorities remain unchanged: to supply practical, high-quality products and to become a trusted partner for businesses, contributing to the Kingdom of Saudi Arabia's ongoing development.

About Neweast Group

Driven by Excellence in Automotive Spare Parts Since 1992

About Neweast Group

Driven by Excellence in Automotive Spare Parts Since 1992

Commitment, Innovation, and the Road Ahead

Ahmad Juma Ahli - Chairman and Group CEO

Bader Abdullah Alshehri - CEO KSA

Rashad Bahssali – General Manager

Our Mission & Vision

Contributing to a More Advanced Future Through Precision and Innovation

Our Mission