Neweast experience
About Neweast Group
Driven by Excellence in Automotive Spare Parts Since 1992
Since 1992, Neweast Group has been a driving force in the automotive industry across the MENA region, distributing spare parts, vehicles, and mobility solutions with a strong customer-first approach. With 11 branches in 6 countries and over 1,000 professionals, Neweast continues to expand its portfolio with leading global brands and advanced transport solutions.
Neweast’s strong legacy and expertise ensure NEXTAR customers benefit from trusted service and regional operational strength.
Commitment, Innovation, and the Road Ahead
Ahmed Juma Ahli, Group CEO
As NEXTAR marks a new chapter in Neweast Group’s strategic growth, we are proud to support Saudi Arabia’s expanding transportation sector with heavy-duty solutions that enhance logistics, empower businesses, and contribute to the Kingdom’s Vision 2030 development goals. Our journey over the past three decades has been driven by consistency, innovation, and strong partnerships, values that continue to guide us today as we elevate our presence in the market through advanced facilities, exceptional service, and products engineered for long-term value. With NEXTAR, we are not only delivering trucks; we are strengthening the backbone of industry and driving forward with our customers toward a future of reliability, progress, and shared success.
Mr. Rashad Bahssali – General Manager
NEXTAR enters the Saudi market with a clear mission: to deliver dependable fleet solutions backed by trusted service and an expert team that understands the real needs of local industries. With our 3S facility in Jeddah and strategic expansion plans, we are committed to providing full support throughout the vehicle lifecycle, from tailored sales consultations to certified maintenance and genuine spare parts availability, ensuring maximum uptime and operational efficiency for every customer. This is only the beginning of our journey, and as we grow across the Kingdom, we will continue to build partnerships based on transparency, dedication, and service excellence, positioning NEXTAR as a leading choice for businesses shaping the future of transportation.
Our Mission & Vision
Our Mission: Together we are building more than a business, we are building trust. Our mission is to continue being the most dependable name in automotive spare parts, providing high-quality products and outstanding service to customers around the world.
Our Vision: Setting the standard we see ourselves as more than a supplier. Our vision is to be the one-stop destination for all things automotive, offering unbeatable variety, reliable service, and a customer-first mindset that drives everything we do.
Powering Global Progress with Precision and Innovation2
At New East, we drive innovation and precision across industries, empowering global growth and progress.
HISTORY OF NEWEAST
Since its establishment in 1992 in the UAE, Neweast has continuously evolved from a trusted spare parts trading company into a leading automotive group with a growing international footprint. Over the decades, the company has expanded into key regional markets including Oman, Saudi Arabia, Japan, Kuwait, and Bahrain, building strong operations supported by advanced logistics and a customer-first approach.
Today, Neweast proudly manages a diverse automotive portfolio that includes spare parts distribution and vehicle dealership operations, most notably ISUZU in Saudi Arabia and NEXTAR heavy trucks through its subsidiary Juma Ahli. With each milestone, Neweast strengthens its position as a regional powerhouse, driven by innovation, reliability, and a strategic vision for long-term growth.